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Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing
The Long Game
The Future of Chat GPT
People are very excited to hand over the complete thinking process to a robot. I think it's going to get a lot worse before it gets better. The oversaturation is going to be mind numbing in the next six to 12 months. If you want to use it for ideation and sparking different types of ideas or rounding out a content brief, something like that, I absolutely think it has its place. But I don't think it's this magical solution to everyone's content problems"
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