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The Mark Ainsworth Episode

The Alternative Data Podcast

CHAPTER

The Importance of Brand Data in Trading

We got a lot of value from the sorts of things that I feel like often you know management would look at on a regular basis and which left a clear sort of digital footprint. The geospatial data was much less about football than those sort of short-term indicators such as retail network layouts by how might two chains have networks that are complementary in the event of a merger that kind of thing.

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