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27min chapter
Timeless Marketing Principles with Jason Ing, Gusto CMO
The Marketing Architects
Timeless Marketing Principles and Customer Engagement
This chapter explores foundational marketing principles that emphasize customer centricity and the importance of understanding consumer needs. It discusses the interplay of buying psychology, emotional connection, and effective communication strategies in fostering brand loyalty. The speakers reflect on their own experiences and lessons learned, advocating for a problem-solving mindset in marketing that prioritizes empathy over self-expressive messaging.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode