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Navigating the Business of Belonging with David Spinks

The Community Experience

CHAPTER

What's Your Origin Story With Community?

The business of belonging makes some people feel uncomfortable, even when i first thought of it. I found that a lot of community books would either only focus on non-professional or not profit driven communities. So i really wanted to lean into what does it mean for a business to build community and what does attention look like? Even in the title, the business of belongings makes some people feels uncomfortable,. There's tension in it, because do the words business and belonging go together? Like, should you make a profit on people finding a sense of connection in community? And so this is a challenge that that we have in taking social norms where people are doing things because they have intrinsic motivation and their

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