How Does Google Compete With Facebook?

Google is not a social media company. It seems, a selling a different type of product. So how does god google and a facebook compete? Well, they are competing in the sense that someone who seeks to place a digital lad will spend that dollar on advertising on facebook over advertising with google. But despite all that confusion, rhetorically, it's still fundamentally the case that facebook is ing with gogal for a the money from people seeking to advertise their goods on Google.