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Why your GTM messaging fails (and how to fix it)

The Proof Point

CHAPTER

Achieving Alignment for Effective Messaging

The chapter delves into the challenges of aligning the future vision set by the CEO with the current needs of the buyers and the practical concerns of the sales team. It emphasizes the importance of balance between future goals and present challenges, showcasing the value of involving various stakeholders, including the CEO and the sales team, in crafting messaging that is practical and impactful for sales calls.

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