E212 Brandon Nutting, Director of Data Science and Advanced Analytics at MVPindex
The Alldus Podcast - AI in Action
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How Can You Measure Upspan Value?
We are able to give them an idea of how much each of the sponsors are getting in value from each team. That's huge, because there's l as ye touched on previously, there was so much money spent on this space am without knowing the oraway. We're looking at actual behaviorl data four linear television broadcasts. Because it's very rare that people just sit down and watch the entire game. And you're not capturing any of that with ona linear television measurement models.
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