2min chapter

Choiceology with Katy Milkman cover image

So Much in Common: With Guests Samantha Futerman, Anaïs Bordier & Kareem Haggag

Choiceology with Katy Milkman

CHAPTER

The Basics of Attribution Bias

The amount of enjoyment we get out of consuming a product or experience depends on what state we happen to be in. So for example, food is tastier when you are hungry. Driving i convertible is more enjoyable when it's sunny versus cold and rainy. And listening to an academically dense podcast perhaps is best when you don't have a headache or are fatigued. The standard economic model can account for the fact that our preferences move with our underlying states. But large body research in psychology and behavior economics suggests that we may fail to appreciate the extent to which our preferences change with those states.

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