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How The Weeknd’s “Blinding Lights” used retro sounds and modern bass to break every record

Switched on Pop

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Blinding Lights - The Weekend

For over a year the weekend has been appearing in this 1980s red blazer with these sunglasses. He's got a new look mustache, new hairdo. It looks like he's out on the town in Las Vegas and each time we see him it's in an increasingly worse state. I think that this is one of the most expertly executed rollouts of a song and album that I've ever seen.

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