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Making M&A GTM Successful

M&A Science

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Air Traffic Control - What Are the Common Obstacles for Bringing an Acquired Product to Market?

Communication is key understanding the air traffic control job that you have as a deal lead, or whatever your rule is within the emanatin your organization. Who needs to know what? Who's going to be responsible for really cycling through the inevitable cycle of decisions early on. You need to understand where the gaps, the capability gaps, issues and honesty skeletons in the closet are. Know where the bodies are buried. So again, know where those bodies are buried, understand the challenges for that end point.

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