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Great Management Is Being Like a Shape Shifter
Great management is being like a bit of a shape shifter, depending on who you're dealing with. Alex Ferguson got the best out of Cantonar because he treated him different to how he would treat Gary Neville. And that's the way I think you have to manage these days. You can't even train the same way. It's crazy how much believing in you at some point when maybe you don't believe in yourself,. can have such a huge impact on how you behave and then ultimately what results you get.