SaaStr 105: Why Marketing Is Eating Sales, How To Make Data-Driven Marketing Decisions & Why Companies Need To Have A Strong Point of View About The World with Nadim Hossain, Founder & CEO @ BrightFunnel
The Official SaaStr Podcast: SaaS | Founders | Investors
00:00
Sales and Marketing Alignment
In a world where buying the customer journey is much more democratized, there's much more control for the buyer. Sales and marketing are going to unite not necessarily reporting structure where they're under one boss. You're seeing an emergence of marketing and sales technologies and marketing operations functions. At the very beginning, you just need the unicorn marketers who have multiple skill sets but can sell anything.
Play episode from 15:34
Transcript
