i think the average consumer doesn't know the difference between opinion page and pinion roversis reporting. i feel like we should get to a point where there's the media which is just like reporters, you know what i mean? We should just treat them like influencers on line. And then you can valuate their actual values that the new york times callnists hold,. Which is like, i'm not invested in the stuff i cover, baba blis, but right? I mean, you're,you're, you're a talker now, you know, amy. It's just likeom one person with an audience talking, just like if andreson