Navigating Family Business Dynamics and Effective Marketing Strategies

What does it take to turn a simple vacation idea into a global brand? This week on FOMO Sapiens we chat with Claudia Glass, the founder of Swijin, a revolutionary sports tech startup, who, as a former high school English teacher, transformed her passion for fitness into a groundbreaking venture. Discover how a simple idea during a vacation led to the creation of a high-performance sports bra that's changing the game for athletes worldwide. We'll delve into the challenges she faced, from securing funding to navigating the complex textile industry, and we’ll get insights on the importance of perseverance, the power of listening to your gut, and the unexpected paths that can lead to entrepreneurial success. Tune in to learn about Claudia’s inspiring journey and how you can turn your ideas into reality!

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