Bye-Bye Commodity Content (A Roundtable Discussion)
B2B Growth
00:00
Commodity Content in B2B Marketing
"It's in every single channel, there's a marketer trying to game the system," Benji says. "Commodity content is literally being produced for the sake of ranking without actually having a unique thing" A double A is a double A no matter what brands are on it; they all work about the same and that's gone with most content.
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Transcript
