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190 Advanced Marketing Strategies with Nick Thacker

The Rebel Author Podcast

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How to Choose Targets and Comp Authors for Amazon Ads

Authors often pick the biggest name because it's the most salient one, almost obvious. But that usually is the wrong thing to do and will cost you a bunch of money. Authors should target books that aren't ranking higher than 20,000 or so on Amazon overall. "I want to find that book that's sitting at 5,000 or 15,000"

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