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The Refresh News: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience

AdTechGod Pod

CHAPTER

Navigating the CTV Landscape: Trade Desk and UID 2.0

This chapter explores the implications of the Trade Desk's UID 2.0 integration and its impact on the connected TV (CTV) market. It critically examines the challenges and opportunities faced by the Trade Desk in transitioning from a programmatic buying platform to a consumer-facing operating system. The discussion also highlights the evolving competitive dynamics between major players like Trade Desk, Roku, and Samsung, as well as the need for innovation to address local advertisers' challenges.

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