#174: How to Acquire and Grow SaaS Companies Using Cold Email (Alex Berman)
Hey {First Name}, An Insider's Guide to Outbound Sales
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How to Make Money With Influencers
Do you promote them on your platforms? Or do you pay for promotion? How do those deals typically work? It's an unspoken rule. Some people you can pay for promotion. But what I found is if you pay, get a lot less results. One of our influencers did an organic promotion for Tap Leo. We went viral. So we paid him a few thousand dollars and he sent, you know, another thing out. He even sent it to his newsletter. And we got zero trackable signups and no bump in our signups from the paid one. The universe knows where the audience knows, the universe knows when they're being paid to promote. If you help somebody
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