The Complexity of Carbon Accounting Through a Digital Passport

Every brand worth their sustainable (or marketing...) salt is claiming a path to carbon neutrality, the bridge between the marking claims and the climate realities is being built in real time. This week we sit down with the hyper-successful startup Patch, Brennan Spellacy, to unpack how they are building the tools necessary to make corporate climate neutrality a reality. 

Patch was founded in 2020 but has already raised over $80 million in venture funding from blue chip firms like Andreessen Horowitz. They serve companies in two main ways: understanding what drives carbon emissions in the company, and building a plan to offset that carbon through internal reductions and when appropriate buying carbon offsets.