The FIT File with DC Rainmaker and DesFit cover image

Garmin Connect 5.0, Stages, and More: The Internet on Fire

The FIT File with DC Rainmaker and DesFit

CHAPTER

Financial Struggles and Uncertainties in the Bike Equipment Industry

The chapter analyzes the challenges faced by bike computer companies and indoor cycling equipment manufacturers post-COVID, focusing on issues like excess inventory, competition, and consumer preferences. It highlights the transition of a particular company to consumer products, leading to challenges in shipping costs and product suitability. The discussion also includes a lawsuit, financial instability concerns, and speculations on Giant's potential involvement in the market.

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