2min chapter

Gente Interesante cover image

Masculinidad saludable, paternidad consciente y cómo ser rico (Álvaro Sánchez)

Gente Interesante

CHAPTER

Desactivando la Objeción de Identidad en Ventas

Este capítulo analiza la persuasión en ventas y cómo abordar la 'objeción de identidad'. A través de ejemplos, se muestra cómo superar la resistencia al cambiar la percepción de la identidad del cliente para facilitar la compra.

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