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Episode 96 - National Beef Lottery
Beef And Dairy Network
The Importance of Being Different
When the waste had been removed, we were left with the good cuts. With the rotten layer gone, there was still well over 100 million tonnes of prime beef to deal with. Sandy and Bob quickly put together a sales team to sell it to local residents. They'd send them door-to-door and because they looked so deeply sad, a lot of the customers would buy tons of beef. I think people wanted to be part of something - those that bought beef felt like they were joining an exclusive club.
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