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Outdoor Adventure Travel
I think people really underestimate the amount of pre production and planning that needs to go into outdoor adventure travel. Last summer I was pitching this mountain bike manufacturer game on a project in Greenland. We had done some pre research that looked good but then once you do the real thing, sometimes there's little things that add up that made that we couldn't do the project on time. So refunding the money, eat, ate up all the expenses because we're like, "We'll do it again"