Understanding Boosted Posts vs. Meta Ads

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In this podcast episode, I dive into the differences between the two, why you should choose one over the other and best practices.

Link to the YouTube walk-through video

What is a Boosted Post on Facebook:

• A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page.
• It's a quick and easy way to get your content in front of a larger audience, including people who may not already follow your page.
• The boosted post retains the same format as your original post but is shown to a wider audience.
• You can add specific call-to-action buttons like "Learn More," "Shop Now," or "Sign Up."

Paid Advertisement using Meta (Facebook Ads):

• Meta (Facebook) Ads offer a wide range of campaign objectives, such as brand awareness, website traffic, lead generation, conversions, etc.
• You can choose a specific goal based on your business objectives.
• Meta Ads provide more advanced targeting options compared to boosted posts. You can create custom audiences based on behaviors, interests, demographics, and more.
• Meta Ads offer various ad formats, including carousel ads, slideshow ads, video ads, and more.
• You have greater control over the creative elements, allowing for a more customized and branded advertising experience.

Key Differences:

1. Objectives and Goals: Boosted posts are more about increasing engagement, while Facebook Ads allow for a broader range of marketing objectives.
2. Targeting and Customization: Facebook Ads offer more sophisticated targeting options and creative customization compared to boosted posts.
3. Budget Control: With Facebook Ads, you have more control over your budget, bidding, and scheduling, allowing for a more strategic approach.

• Business Size and Experience: Boosted posts are suitable for individuals and small businesses looking for a simple boost in visibility.
• Facebook Ads are better suited for businesses with more specific marketing goals and a willingness to invest time in campaign optimization.

Takeaways

• Boosted posts are effective for increasing the reach and engagement of regular posts on a Facebook page.
• Facebook ads provide more sophisticated targeting options and campaign objectives.
• Audience targeting, budget control, and creative customization are crucial for running successful ad campaigns.
• Facebook ads are recommended for teams with specific marketing goals, while boosted posts are suitable for increasing visibility of content.

Sound Bites

• "A boosted post is designed to increase the reach and engagement of a regular post on your Facebook page."
• "Facebook ads provide significantly better audience targeting options than boosted posts."
• "Facebook ads give you so much more flexibility in how you create your ads compared to boosted posts."

Chapters
00:00 - Introduction

07:21 - Flexibility in Ad Creation

12:48 - Choosing Between Boosted Posts and Facebook Ads

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