Using Large Language Models to Generate Contextual Awareness

The amount of content that these brands are creating on an annual basis is just increasing at an exponential rate. And so what you want to do is take in all that content, and really allow the AI to be able to parse out what is the best answer based on the user's query. So now we've connected to their content. We've now made it very conversational and the fact that I can just continue to ask these questions.