GA4 Events and Tips
The Digital Marketing Podcast
How to Compare GA3 Reports to the Old Ones
The new Google Analytics system uses smart attribution. It merges lots of different complex models to create one set of answers. But the fly and the ointment here is everybody will be downloading month after month's worth of old GA3 reports. Pre-empt this before those reports start doing the rounds because you'll be on a back foot then.
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