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006 Peanut Butter vs. Lightning

Lochhead on Marketing

00:00

How to Use a Lightning Strike to Build Internal Momentum

It's a great way to focus the company. I've seen Fortune 200 companies move to a lightning strike model and use it very, very powerfully. If they're coming out with new shit, bring it out in time so it can be part of a strike. The other thing I tell you on the first day of the strike, do some fun, cool shit inside the company.

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