HUNGRY. cover image

22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland

HUNGRY.

CHAPTER

Exploring Pricing, Wealth Disparity, and Culinary Adventures

This chapter examines how extreme wealth disparity can price areas out of interest, using London as a case study. It discusses the balance of poverty and affluence in areas like Islington and explores unique culinary destinations outside of London, such as Margate and Broadstairs. The conversation also delves into the impact of language in food marketing strategies, customer loyalty, and consumer perception.

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