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4min chapter
Building and Breaking Trust: Three Common Tactics to Watch For
Staying Solo
The Third Stigma Is the Absence of Credible Social Proof
It's no secret that humans seek out social proof in the form of testimonials and reviews. Social proof is one of robert chalden's sixt principles of persuasion, and it's based on the idea that we do what we see other people doing. One sided relationships are a one way ticket to disappointed customers who no longer trust you. And if you want to learn more about how to build your business away that is trusted, get on the weight list for the lab.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode