The Power of a Sub Domain

DIY in the UK alone has about 200,000 searches a month. The fact that they made a run on one of the most generic terms that describes everything they sell is something unless if you tack DIY on the end of everything which you would without thinking I think even UK because it's such a common term. Even just searching DIY like that unless two are going to buy like fashion.com which you know can't quite see that work now as well. Yeah, there's probably an agency or a consultancy behind that or something like that. So yeah, I'd be interested to see what they do. We'll find out I suppose.