The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The First Tuesday of Every Month - It Was Every Month

The first Tuesday of every month, we are doing a launch. We did something that we called marketable, they were called marketable moments. It gave us this like perception in the market that we were always doing new and interesting things. So giving your sales team something to talk about during these times can help build trust.

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