The Dave Gerhardt Show cover image

#39: Marketing when there's no urgency to buy, what the CEO wants, & driving predictable demand with John Short (Founder, Compound Growth Marketing)

The Dave Gerhardt Show

00:00

The First Tuesday of Every Month - It Was Every Month

The first Tuesday of every month, we are doing a launch. We did something that we called marketable, they were called marketable moments. It gave us this like perception in the market that we were always doing new and interesting things. So giving your sales team something to talk about during these times can help build trust.

Play episode from 13:40
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app