
Custom Theming a Multimillion Lifestyle Brand
The Unofficial Shopify Podcast
00:00
The Big Test by Fire
Trevor is the face of shidy coolers. Luke is everything, constant production. austin has that good sense of humor where he knows how to get people to laugh and bring it out of em. We ran our own ads for two years before we went directly to e-commerce. It's been a lot of transitions along the way from, like, we just transitioned our fulfilment out to a different provider in chicago. And i don't know why shiody coolers did it with em, but it's just like clicked to wear his designs. They just ir roll out with the brand, and they're perfect.
Transcript
Play full episode