Introduction

Chris was joined by Sam Kuehnle of Loxo to talk about optimizing digital marketing strategies, with a specific focus on Google Ads in the B2B space. The dialogue delves into the common pitfalls many B2B companies face, such as overspending on paid search and the lack of granular ROI assessment for their digital ad investments.

Chris and Sam dive deep into the value evaluation of Google search as a marketing channel for B2B companies. As they dissect the efficiency of paid search strategies, they offer practical advice on how businesses can reassess their ad spends in light of increasing costs and diminishing returns. The episode provides a meticulous breakdown of analyzing and reallocating budgets for maximum ROI—ensuring each marketing dollar is invested where it counts.