Exploring the journey of the fashion brand Abercrombie and Fitch, from its influential role in teenage culture to its decline due to controversial marketing strategies, and its recent resurgence in sales. A nostalgic look back on the brand's iconic status in popular culture and the experience of its distinctive marketing techniques in the early 2000s.
Fast Company’s senior fashion writer Elizabeth Segran explains how the company overcame a problematic history to pull off a renaissance.
This episode was produced by Amanda Lewellyn, edited by Amina Al-Sadi, fact-checked by Matt Collette, engineered by Patrick Boyd and Andrea Kristinsdottir, and hosted by Noel King.
Transcript at vox.com/today-explained-podcast
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