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What Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs

Conversion Tracking Playbook

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Introduction

The Conversion Tracking Playbook looks at what's new with Facebook tracking. Brad Redding: There is a slightly new view in your events manager where you would typically go look at page view, add the cart, purchase events,. And there was a notice at the top for a while that stated, hey, we're transitioning to a new view," he says. "You'll now see your pixel data rolled up under a data set"

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