How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve
Uncensored CMO
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The Power of Branding and Pricing in Marketing Strategy
The chapter emphasizes the significance of a brand's lasting impact on the audience as a competitive advantage, highlighting the wisdom of investing in brand value over time. It discusses the essential understanding of pricing power in marketing for C-suite executives to secure their position and maintain Wall Street's perception during inflationary times. The importance of aligning marketing efforts with financial goals, acquiring financial literacy, and building relationships with key executives like the CFO is also underscored for success in the boardroom.
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