How the algorithms test and tweak prices

Instacart is using customer data to charge different prices for the exact same products. It's called surveillance pricing, and it means you could be paying more based on who you are.

This episode was produced by Miles Bryan and Dustin DeSoto, edited by Jolie Myers, fact-checked by Laura Bullard, engineered by Patrick Boyd, and hosted by Noel King.

The Instacart delivery bear in Minneapolis. Photo By Jerry Holt/Star Tribune via Getty Images.

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