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How to Retarget Your Email Campaigns
If you feel like if you would have forced email sign up to get the quiz results that you would get people who get the results and then just immediately unsubscribe. So we got through so many iterations of our ads, but essentially it'll say something in the caption of if you're curious or don't know your shade, click this link and come and take our quiz. And so customers, so it goes from cold traffic to retargeting.