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7min chapter
Scaling research through democratization with Reggie Murphy | Zendesk
The Optimal Path
Transforming UX Research for Product Success
This chapter explores the profound influence of user experience research on product development, showcasing a pivotal case where a misunderstanding of a retention issue led to a strategic pivot. It emphasizes the evolution of the research team over two years, the importance of effective communication, and the need for a democratized approach to research practices within organizations.
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Discover
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