1322: How to Run a 7-Figure Tiny Business with Elaine Pofeldt
So Money with Farnoosh Torabi
00:00
How to Really Drive the Value of What You Deliver
If you're a smaller business, your pricing probably has to be higher. So how do you drive that value? Where do you find those customers? I think your reproach actually works really well in terms of identifying who the ideal customer is and then tailoring it very heavily to them. And it's often not such a price sensitive customer. They want quality. That's where you really can compede on customisation.
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