3min chapter

The Influential Personal Brand Podcast cover image

How Chicken Soup for the Soul sold 500 million books with Patty Aubery

The Influential Personal Brand Podcast

CHAPTER

How to Write a Chicken Soup Book

I just came off a two-day author retreat and do those About eight times a year Mm-hmm, which was an event an event that you guys hosted that was specific for authors. We had almost a 18 authors total So it's like a it'slike a mastermind and we did we do them via zoom and we just talk about okay Here's your book. This is what you should fix. This is a way that you could market it think about doing this And Yeah, I mean, I have to say this is probably the just the most creative marketing Strategy book marketing strategy conversation that I've ever Heard really. But then you released your own book here recently as well.

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