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14min chapter
Briogeo Hair Care: Nancy Twine (2020)
How I Built This with Guy Raz
Creating Natural Hair Care Products
This chapter explores the journey of creating a line of natural hair care products, discussing the research done to identify the market void and the definition of 'natural' in hair care. It also touches on the challenges faced in finding manufacturers and the importance of passion and finding supportive people. The chapter highlights the dedication and hard work required to build the brand, revealing how the project became a form of therapy for the speaker.
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