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The MASSIVE Shift in How We Buy Software, with Sam Senior

B2B Growth

00:00

What's Your Challenge to the Marketers?

Justin Benjy: Put yourself in the shoes of a potential customer, even sit down with them and walk through your trial. And you'll be able to instantly start to spot all these points of friction that you can solve for. The next challenge I would say is if you are someone who needs to move towards a PLG motion or is not yet seeing the success that you expected from it. Sam Smith: There's plenty of ways that we can contribute to making that experience much, much better.

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