How Golf Courses Are Adapting To Changing Golfing Customer Base – Jay Karen, NGCOA
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
00:00
The American Golf Association's Bounce Back From the Pandemic
The golf industry had been on a precipitous decline of participation. The number of courses in America was contracting and shrinking. So when the pandemic hit, our government affairs muscles were tested because we had to make the case as governors and mayors shut everything down indiscriminately. A golf course is 200 acres of space and we allow people on four at a time.
Transcript
Play full episode
