This week Oliver is joined by Marcus Li the founder of Eli who are building a lightweight electric vehicle similar to a Smart car but a bit smaller and selling into the European and American markets. This is possibly one of the most interesting interviews Oliver has done with an early stage founder of a hardware company – They get really into the nitty-gritty details of how Marcus has funded the company to date and the challenges and opportunities that exist in the space.
They also discuss the Chinese micro electric car industry to date which is an area that is desperately undercovered here in the West.
Specifically they tackle:
- How Marcus got to starting Eli
- Why there is a big opportunity in this space for small vehicles
- The specifications of the vehicle itself
- How Eli is handling manufacturing, Chinese design and supply chains and transport
- The fundraising journey for the company
As you’ll hear at the end, Marcus will be one of the companies that is presenting at Micromobility America on the 15/16th of September in the Bay Area. He’ll be joining the Micromobility team, and about 1000 others to talk about the latest in micromobility and lightweight electric vehicles. He’ll be a part of the pitch competition that will happen on the stage on the 16th alongside amazing other companies such as Taur Scooters, Bo Mobility, BiMotal, Weel and more. We’re expecting this to be our best event yet. Get your tickets now at micromobility.io
You can find out more about what is happening with Eli on their website
Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.
Micromobility Europe is coming to San Francisco in September 2022! Learn more and get tickets here.
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