Jason Ogle: This is the last official episode of the season. Becca Kennedy, PhD gives us a lot of encouragement on even doing it on a budget which is very common often. Jason will be bringing you another UX and marketing superhero Seth Godin in November 13th. Please defenders if you wouldn't mind leaving a rating and review on iTunes or what are they called? Apple podcasts? Whatever it is.
Becca Kennedy teaches us how to do UX research on a budget. She encourages newer designers to demonstrate their problem-solving superpowers by redesigning sub-par experiences they use regularly. She reminds us that users are human before they’re users. She also shows us how we can have anything in life we want, if we will just help others get what they want.
- Becca's Tattoo's Origin Story (5:31)
- Why Psychology? (6:26)
- What is Human Factors? (11:43)
- How do we find research subjects? (24:06)
- The Law of Diminishing Returns (31:16)
- Awkward Testing Story (32:57)
- Design Superpower (39:14)
- Design Kryptonite (40:48)
- Coping with Imposter Syndrome (44:49)
- UX Superhero Name (49:10)
- Should we Call Them Users? (53:45)
- Fights for Users (56:33)
- Habit of Success (59:11)
- Invincible Resource (61:54)
- Recommended Book (63:54)
- Best Advice (66:09)
- Contact Info (70:07)
Check out the detailed show notes including mentioned links, transcript and Eli Jorgensen’s astonishing superhero artwork at userdefenders.com/054
This episode is brought to you by Adobe, makers of XD. Try it free at userdefenders.com/xd