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Audrey Arbeeny: Branding with Sound

Guy Kawasaki's Remarkable People

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What Do You Want Your Podcaster to Do?

75% of our clients do walk on music, really, yes. And they'll do different versions for different people, but they're all similar. When i agree to do a speech, i should say, ok, this is what i want you to play during the break before my speech. I should be at that level of detail. We've branded authors before and we've done a lot of pod casters.

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