It’s not too often I get to interview another grappler, but today is extra special because Cristina Rodriguez not only has multiple black belts, but she also has over ten years of experience in internet marketing, and she’s the founder of Grow Pro Agency. So she understands what it means to expand your niche and find new audiences. That’s why episode 120 of The Digital Agency Growth Podcast is about scaling your agency through relationships! 

Watch our new recorded video training: Relationship-Driven New Business At-Scale

In this episode of The Digital Agency Growth Podcast, Cristina is sharing the importance of expanding and discovering new niches and actionable steps you can take right now to help your clients give you better material to increase your success with their business. 

With 27 years of Martial Arts Experience and 20 years of Teaching Experience, Professor Cris Rodriguez is a 1st Degree Brazilian Jiu-Jitsu Black Belt, 3rd Degree TKD Black Belt, and Co-Owns Gracie PAC MMA, a BJJ & MMA School in Tampa, Florida, with her wife, Stephanie. In addition, she has studied Internet Marketing for the past ten years and is the Founder of Grow Pro Agency, a Digital Marketing Agency for Martial Arts Academies.

Cristina and I discuss the following:

• How Cris decided to start an agency around online marketing after opening her own martial arts studio.
• How Cris handles the done for you versus the done with you models of her agency, and how best to help your clients give you better results.
• How Cris found her answers from her definition of success and why you shouldn't change the recipe of your mentors’ to succeed.
• Ways Cristina’s agency has scaled to 250+ clients in a year and a half in a specific niche.

It’s all about relationships– relationships with other businesses and the relationships with your clients. Cristina understands that, and it’s helped her scale over 100% in one year. 

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!

CONNECT WITH Cristina Rodriguez:

Work with Cris

Website

CONNECT WITH DAN ENGLANDER:

LinkedIn

Sales Schema

LINKS MENTIONED:

7 Figure Agency Roadmap Book

Stop relying on unpredictable referrals and take control of your agency's future growth. Go to salesschema.com/takecharge to access the free training now.