Are Your Preferences Real?

How do we deal with the fact that our preferences may not be entirely bu w wel not be entirely aware of what our real preferences are? Yes, that's one of the things where it's good questions, and it's a complex question. There's a sense in which we basically have infinite preferences, but because we have limited or scarce resources, including time, we can't do all the things we want to do. We have to make choices about it. And those choices are under those constraints, and they revealWhat matters more and what matters less to us. What kinds of trade offs we're willing to make, what kinds ofTrade Offs we aren't willing to make.