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Why We Often Expect the Worst & The Science Behind the Fonts You Use

Something You Should Know

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The Impact of Fonts on Perception and Taste

This chapter discusses the influence of different typefaces and fonts on readability, emotional connection, and branding. It explores the history of typefaces, the impact of fonts on readers, and their effect on our perception of brands. The chapter also touches upon a study on how fonts can affect our perception of taste.

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